AI Tool Guides
Best for
CRM with AI email drafting and lead scoring
Works on
Browser
Alternatives
Salesforce, Zoho
Watch out
Free CRM is excellent; AI features on paid tiers
What It Does
HubSpot is a CRM (Customer Relationship Management) platform used by over 200{,}000 businesses. Its AI features include ChatSpot (a conversational interface for your CRM data), AI email writing, predictive lead scoring, content generation for blogs and social media, and conversation intelligence that analyses sales calls. The free tier includes contact management, email marketing, forms, and basic AI features—genuinely useful for a small business.
Setup in 5 Minutes
for the free CRM.
- Import your contacts (from a spreadsheet, Gmail, or Outlook).
- Set up a pipeline to track deals or projects.
- Access AI features from the content tools (blog, email, social)
or use ChatSpot by typing natural-language queries like "Show me
all contacts in London who opened an email this week."
Try This
Add 10 contacts to the free CRM with basic information (name, email,
company, last interaction). Use ChatSpot to ask "Who should I
follow up with this week?" and see how the AI prioritises based on
interaction history. Generate a follow-up email using the AI email writer
and compare it with what you would write manually.
Follow Along
Follow Along — Build a Sales Pipeline:
, Contacted, Proposal Sent, Closed.
- Add 15 fictional contacts with names, companies, and deal values. Spread them across the four stages, leaving five in "Contacted" with no activity for 10+ days.
- Open ChatSpot and ask: "Which deals have been stuck in the same stage for more than a week?"
- Select the top three stalled deals and use HubSpot's AI email writer to draft a personalised follow-up email for each.
- Review the pipeline board and note how the AI identified patterns you might have missed in a manual review.
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